This is the Final post in my Blog Series “Top 10 Issues”. I am very proud of the information we have learned and the great contributors I have worked with. For the Finale post, I am so thrilled to have met and worked with Amanda Hite.
Amanda is CEO of Talent Revolution, The Relevant Talent and Brand Consulting Agency. She is forward thinking, innovative, and is bringing “sexy back” to corporate thinking and people performance. She is a highly sought after speaker, and trainer. You can connect with Amanda via: www.talentrevolution.net
When I spoke with Amanda last week, I asked her to share her thoughts and opinions on the subject of Employment Branding. Here are her insights:
What attracts people to an Employment Brand?
AUTHENTICITY: Humanize your brand. Be transparent. Show real testimonials from people who work there. Be honest about what’s great, and what’s not. Most importantly, be yourself. Also, your Employment Brand will be more attractive if you’re a place where they can come and be themselves!
LIFESTYLE: Focus on Lifestyle vs. its culture. People want to know what their lives are going to be like at work. TELL THEM! In some instances, lifestyle and culture may be the same thing, but people will be more attracted to “This is how great your lifestyle will be while working….” rather than “We have such a cool culture” An attractive employment brand offers lifestyle perks, autonomy, and a chance to grow personally and professionally.
PURPOSE: We all want to do work that makes a difference. Something that makes or creates meaning. How is your company doing this? More importantly, how can your employees do this? Everyone wants to be a part of something that makes and creates meaning.
Now, I want to know your thoughts on Employment Branding. Let’s get the comments started!